MARKETING CONCEPT DEVELOPMENT
AGENCY RESPONSIBILITIES
Conceptualize, develop and implement the Aromat Loxion Comedy Series. This included securing 14 venues around SA to host the Comedy Shows – which included infrastructure set-up such as stage, lighting, sound and photography.
Securing a mix of both national and regional comedians to perform at the shows. Developing branding and promotional items for the shows whilst incorporating the brand`s CI Manual. Securing promoters for each of the shows.
Inviting media and compiling press releases for each of the shows as well as arranging telephonic and live radio interviews with national and regional radio stations