MARKETING CONCEPT DEVELOPMENT

AGENCY RESPONSIBILITIES

Plan, liaise and co-ordinate 40 Knorr Flavour Tour competition winners and 10 media personal to a 4 day culinary experience of eating and touring of Cape Town.

This involved booking travel and accommodation for 50 pax, arranging culinary experiences in various restaurants around Cape Town as well as coordinating fun activities for everyone to partake in.

Ensuring capturing of the entire event through pictures and DVDs as well as ensuring that the Morning Live crew present captured all the key highlights of the Tour.

Designing and production of branding and promotional items for the Tour.